Imagine waking up one morning and finding yourself transported from a Motel 6 to the Four Seasonsânot because of luck, but thanks to the arrival of one extraordinary teammate. Now imagine turning around and complaining about the very person who made that upgrade possible. Thatâs exactly how Fox Sportsâ Colin Cowherd describes the current atmosphere in the WNBA, as some of the leagueâs veteran stars react to the meteoric rise of rookie sensation Caitlin Clark.
Clark, whose arrival in the WNBA has generated unprecedented attention, revenue, and fan engagement, is not only transforming the leagueâs business landscape but also exposing deep-seated tensions among her peers. According to Cowherd, the backlash against Clark isnât just misguidedâitâs self-sabotage. And the recent All-Star voting results, he argues, reveal just how deep the resentment runs.
Caitlin Clark: The WNBAâs Game-Changer
When Caitlin Clark was drafted first overall by the Indiana Fever, expectations were high. But few could have predicted the seismic impact she would have on the league in just her rookie season. Clarkâs electrifying play, record-breaking college career, and magnetic personality have made her a household nameâdrawing millions of new fans, driving up TV ratings, and selling out arenas across the country.
Sponsors have taken notice, too. Clarkâs endorsement deals with Nike and other major brands have brought a level of commercial interest to the WNBA that rivals even some NBA stars. Merchandise featuring her name and likeness flies off the shelves, and her games routinely break viewership records.
In short, Clark has elevated the WNBA from niche to mainstream, turning what Cowherd calls âMotel 6 moneyâ into âFour Seasons luxuryâ almost overnight.
The Backlash: Jealousy or Justified Critique?
Yet, instead of universal celebration, Clarkâs success has sparked a wave of criticism from some veteran players and league insiders. Detractors have accused her of receiving preferential treatment from referees, the media, and league officials. Others have questioned her toughness, leadership, and even her right to be the face of the league so soon after turning pro.
Cowherd sees these critiques for what they are: jealousy, plain and simple. âYou donât go from Motel 6 to the Four Seasons overnight and then complain about the person who got you there,â he said on his show. âCaitlin Clark is the rising tide that lifts all boats. And yet, some of her peers are too busy poking holes in the boat to realize theyâre sinking their own future.â
All-Star Snub: A Symptom of Something Deeper
The simmering resentment reached a boiling point during the recent WNBA All-Star voting. Despite leading the league in fan votes by a wide margin, Clark was left off the starting lineupâan omission that stunned fans and analysts alike. Cowherd points to this as evidence of a deeper problem: a league culture that struggles to embrace its own stars, especially when they threaten the established hierarchy.
âLetâs be honest,â Cowherd said. âIf you have a player whoâs single-handedly doubling your ratings, selling out your arenas, and putting money in everyoneâs pockets, you put her front and center. You donât freeze her out because youâre worried about egos.â
The numbers back him up. Since Clarkâs arrival, the WNBA has seen double-digit percentage increases in attendance, merchandise sales, and national TV ratings. Social media engagement has exploded, with Clarkâs highlights routinely going viral and drawing millions of new eyes to the league.
âBiting the Hand That Feeds Youâ
Cowherd didnât mince words when describing the current dynamic. âThis is classic biting the hand that feeds you,â he said. âCaitlin Clark is not just good for herselfâsheâs good for the league, for every player, for every coach, for every sponsor. And yet, instead of gratitude, sheâs getting grief.â
He compared the situation to other sports leagues, noting that when transcendent talents like LeBron James or Patrick Mahomes enter the scene, their peers recognize the benefits that come with increased exposure and revenue. âYou donât see NFL players complaining that Mahomes is on every commercial. They know more eyeballs means more money for everyone.â
A League at a Crossroads
The backlash against Clark, Cowherd argues, is more than just a petty feudâitâs a test of the WNBAâs maturity and vision for the future. Will the league embrace its new superstar and ride the wave of momentum sheâs created? Or will it allow jealousy and infighting to undermine the progress that Clark has sparked?

For Cowherd, the answer is clear: âThe WNBA has a golden opportunity right now. Caitlin Clark is a once-in-a-generation talent who can take this league to places itâs never been. But only if everyone gets on board. If youâre still complaining about her, youâre missing the big pictureâand youâre hurting yourself in the process.â
The Path Forward: Gratitude Over Grievance
As the WNBA heads into the second half of the season, the spotlight on Clarkâand the leagueâs response to herâwill only intensify. Cowherdâs advice to players and fans alike is simple: embrace the change, show gratitude, and recognize the unique moment the league is experiencing.
âEvery league dreams of having a Caitlin Clark,â he said. âMost never get one. The WNBA has her. Donât blow it.â
A Lesson Beyond Basketball
The Caitlin Clark saga is about more than just basketball. Itâs a lesson in gratitude, teamwork, and the importance of recognizing opportunity when it knocks. As Cowherd so eloquently put it, you donât complain about the person who upgrades your hotelâyou thank them, learn from them, and make the most of the new possibilities they bring.
For the WNBA, the choice is clear: celebrate Clark, capitalize on her impact, and build a brighter future for everyone. Anything less is not just ungratefulâitâs self-defeating. And in a league thatâs finally stepping into the spotlight, thereâs no room for that kind of darkness.