Jimmy Kimmel’s Hollow Homecoming: Greg Gutfeld Crowned as Late-Night’s Uncontested King
When Jimmy Kimmel reappeared on American television screens on September 23, 2025, it was supposed to feel like a homecoming. After weeks of tense standoffs between ABC and powerhouse affiliates Nexstar and Sinclair, his flagship show Jimmy Kimmel Live! finally returned to air in major markets like Washington, D.C., Nashville, and Seattle. The long blackout, which had kept the program off more than half of ABC’s affiliates, had left millions of fans without their nightly dose of Kimmel’s sardonic wit.
As the cameras rolled, Kimmel stepped back behind the desk, flashing a trademark grin and opening with a wry quip: “Miss me?” The audience laughed. But beneath the familiar veneer of levity, insiders whispered an uncomfortable truth: this wasn’t triumph. It was survival.
The deal to restore his show was described by sources as “fragile as glass”—a temporary truce in a larger war over carriage fees. Nexstar and Sinclair, leveraging their dominance over local television, had pulled ABC programming to pressure the network into higher payouts amid the accelerating collapse of traditional cable. Kimmel’s absence became an unlikely bargaining chip in that fight. His reinstatement may have patched the hole, but the foundation remains shaky.

And while Kimmel was sidelined, the ground shifted beneath his feet.
A Return That Rings Hollow
For years, Kimmel thrived on turning headlines into punchlines, leaning into satire that mixed Hollywood snark with political barbs. At his peak, his monologues could dominate Twitter, sparking national conversations overnight. But the September 23 return made clear those days may be over.
Even with a rare surge of curiosity—drawing an eye-popping 6.26 million viewers, his highest audience in a decade—the energy didn’t last. Within nights, his ratings slipped back to the new normal: roughly 1.8 million viewers, barely enough to compete in the crowded late-night field. Social media chatter that once buzzed around his every joke now registered as faint hums. Viewers, it seemed, had moved on.
They weren’t waiting for him. They had already found someone else.
The Gutfeld Phenomenon
Enter Greg Gutfeld. Once dismissed as a conservative counter-programmer with limited appeal, the Fox News host has now exploded into late-night’s most dominant force. His show, Gutfeld!, long a curiosity on the margins of cable, is now a ratings juggernaut.
The numbers are staggering. In the second quarter of 2025, Gutfeld! averaged 3 million viewers nightly, including 365,000 in the coveted 25-54 demographic. That trounced Kimmel’s averages of 1.77 million total and 240,000 in the demo. On September 22, the night before Kimmel’s return, Gutfeld drew 2.216 million—part of a streak where he has outperformed every broadcast late-night host for an unprecedented 21 consecutive quarters. Year-over-year, his audience surged 31.5%, while the rest of late-night (minus Gutfeld) dropped nearly 10%.
The story here isn’t one night of inflated ratings. It’s consistency. While Kimmel spikes and fades, Gutfeld delivers steady dominance. His blend of irreverent conservative satire, sharp-edged commentary, and a rotating cast of celebrity guests has turned a once-niche offering into the new center of gravity for late-night television.
The Scandal That Changed the Game
The timing of Kimmel’s fall and Gutfeld’s rise is no coincidence. The catalyst was one of the darkest and most divisive episodes in recent American political life: the assassination of Charlie Kirk.
On September 10, 2025, 22-year-old Tyler Robinson ambushed Kirk outside a Turning Point USA event in Salt Lake City, firing three fatal shots from a rooftop perch before fleeing. He was arrested hours later after a dramatic highway chase. Prosecutors quickly filed aggravated murder charges, with the death penalty in play. While Robinson’s motives appeared tangled—an erratic mix of personal grievances and anti-conservative rhetoric—investigators found no ties to organized political groups.

In the immediate aftermath, emotions ran hot. Conservatives blamed a culture of leftist hostility. Progressives accused the right of exploiting tragedy. And in the middle of the storm, Jimmy Kimmel took the stage.
During his September 10 monologue, Kimmel joked: “If this guy’s far-right, I’ll eat my Emmy. Looks like the base finally turned on its own snake oil salesman.”
The line, meant as biting irony, detonated instantly. It suggested Robinson had far-right leanings, a claim quickly debunked as authorities revealed his ideological ramblings were erratic and inconsistent. What Kimmel framed as comedy struck many as cruelty. FCC Chairman Brendan Carr condemned it as “incitement disguised as humor.” Affiliates revolted. And ABC, already under pressure, suspended Kimmel indefinitely, citing “standards violations.”
For Kirk’s widow Erika, the joke was a dagger. “Vile crocodile tears from Hollywood hypocrites,” she said, condemning Kimmel as emblematic of an industry that mocked tragedy instead of mourning it.
The Contrast in Tone
When Kimmel finally returned weeks later, he addressed the Kirk story only in passing—his words perfunctory, almost hollow. The moment rang false, a quick nod to move past the controversy rather than reckon with it.
Gutfeld took the opposite approach. He devoted entire segments to the assassination, speaking with anger but also with focus. His framing—portraying Kirk as a victim of cultural hostility and media negligence—resonated deeply with viewers who felt their grief had been trivialized. Ratings climbed further.
The contrast could not have been starker: one host stumbling through damage control, the other seizing the national mood.

The Broader Shift
Kimmel’s struggle is not just about one scandal. It reflects a deeper evolution in late-night television. Once the domain of slick monologues and celebrity interviews, the format now competes against TikTok skits, viral podcasts, and YouTube commentary that are faster, sharper, and more accessible.
For younger audiences, Kimmel’s style feels rote. His irony-heavy tone, once fresh, now reads as predictable. Gutfeld, meanwhile, leans into disruption, turning his outsider brand into an insider juggernaut. His humor, raw and biting, may polarize, but it sparks passion—something late-night has been missing.
Industry analysts point out the numbers don’t lie. Late-night’s aggregate audience is shrinking, but Gutfeld’s growth suggests appetite remains—for shows that break the mold. His right-leaning perspective may alienate some, but it also fills a void left by hosts who sound too similar.
What Comes Next
For Jimmy Kimmel, the September 23 return may be remembered not as a triumphant comeback but as a hollow echo of past glories. His one-night ratings bump already looks like a footnote, a spike of curiosity that faded back into the grind of dwindling numbers.

Greg Gutfeld, by contrast, stands as late-night’s unlikely king—a Fox News star who redefined what the format could be in an era of fractured audiences and collapsing trust in traditional networks. His show’s momentum shows no sign of slowing.
The question now isn’t whether Kimmel can rebound. It’s whether late-night television as America once knew it can survive at all. In a cultural landscape increasingly defined by division, Gutfeld has claimed the edge, and Kimmel seems stuck in the middle.
As one analyst put it: “Kimmel returned to the stage. But Gutfeld took the throne.”
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